The retail concept for Nike EMEA's women's business; rolled out across the Europe, the Middle East and Africa. Specific to the European business, the retail format created a continuously fresh environment through an easily changed graphic display wall and a seasonal pop colour behind the footwear wall which would be linked to each season.

Credits:

Design:
Sean Pearson, Design Director, EMEA
With: Thomas Schnabel, Marjolijn Van Puffelen, Vivan Van Schagen

Nike Architects:
Claudia Abt

Photographer:
Mark York