A prototype for a stand alone Sportswear concept for the Nike brand for rollout in Europe, the Middle East and Africa. The concept was rooted in Nike's own heritage, utilizing sports references and found objects such as reclaimed gym floors, canvas mattes, and cast concrete bleachers made from oregon running tracks. The concept evolved from this prototype and was executed in several cities across Europe.

Credits:

Design:
Sean Pearson, Design Director, EMEA
With: Vivian Van Schagen, Ad De Hond

Photographer:
Katrien Franken