As part of the first stage of the Niketown London refit, the Running area underwent a total refresh. Focused on the consumer experience and connection with Digital Experiences driven through Nike Plus, the running concept allowed for advanced analysis of runners and offered product insights unmatched in sports retail.

Credits:

Design:
Sean Pearson, Design Director, EMEA
With: Claudia Abt

Graphic Design:
Gerben Haring, Nedjelco-michel Karlovich

Project Manager:
Michael Welch

Local Architect:
HMKM London

Photographer:
Katrien Franken