Working with Wieden & Kennedy UK, Jump was asked to conceptualize the future of Honda Dealerships as response to the success of the Power of Dreams campaign and the growth of Honda in the UK & Europe. The concept was based on Honda's obsession and focus on the engines that power a variety of vehicles and devices. A dealership could be created by stacking the various floor concepts that were devoted to a specific engine; outboard motors, generators, motorcycles, cars, all terrain vehicles, etc. As you entered the dealership a grid of engines with headphones would be presented to you so that you could experience the various sounds of each. A glass floor would reveal the service level below, and a large vehicle lift would take you to each floor above. Services such as car wash, virtual testing tracks and Honda's ventures in robotics would be available for premium locations.

Credits:

Design:
Sean Pearson, Shaun Fernandes

Client:
Wieden & Kennedy UK, Honda UK